When it comes to cutting-edge technology, few companies can match Amazon.

And to show off its latest innovations, the e-commerce giant has announced plans to hold a major conference later this year on robotics, space and artificial intelligence.

The re:MARS (Machine learning, Automation, Robotics and Space) conference in Las Vegas will include “visionary talks, interactive workshops, technical deep dives, roundtables, hands-on demos, and more,” an Amazon statement said.

Amazon said the conference would showcase how it is using advanced technologies for its range of services from online shopping to music and video.

“We’re at the beginning of a golden age of AI,” said Jeff Bezos, founder and CEO, Amazon.

“Recent advancements have already led to invention that previously lived in the realm of science fiction – and we’ve only scratched the surface of what’s possible.”

Bezos says AI is an enabling technology that can improve products and services across all industries.

To be held from June 4-7, re:MARS will bring together leaders and builders from diverse areas to share learnings and spark new ideas for future innovation, he says.

‘Much of what we do happens beneath the surface’

“Machine learning and artificial intelligence are behind almost everything we do at Amazon,” the company statement says.

“Some of this work is highly visible, such as autonomous Prime Air delivery drones, eliminating checkout lines at Amazon Go and making everyday life more convenient for customers with Alexa.

“But much of what we do with AI and ML happens beneath the surface – from the speed in which we deliver packages, to the broad selection and low prices we’re able to offer customers, to automatic extraction of characters and places from books and videos.”

Attendees will meet Amazon technology engineers and see the Blue Origin rocket capsule developed by the private space firm owned by Bezos.

Speakers will include researchers from the Massachusetts Institute of Technology, the University of California, NASA’s Jet Propulsion Laboratory and the Harvard Berkman Centre.

The event is designed for business leaders and technical builders (including developers, engineers, data scientists, ML experts, and roboticists) who want to learn, share, and use AI to initiate change in organizations today.

Attendees will learn how AI can improve the customer experience, drive business efficiency, streamline operations, improve automation and reach customers through new services and interfaces.